Post by nelsonelias on Feb 27, 2024 9:19:19 GMT 1
Each digital platform or channel (as well as physical ones) has its own rules and peculiarities. These are environments within which brands (as well as individual influencers) must try to move in a synergistic and coordinated manner with respect to the expectations of the target audience. The format Depending on the platforms, from the "classic" ones (Instagram or Youtube) to those that are still marking a clear expansion in terms of audience (TikTok), specific, if not unique, formats must be chosen. Only by respecting these prerequisites can we increase the user experience in a mix of brand awareness and engagement.
You might be interested in: "The trends that describe the Social Media Marketing of the future" Transposition of models Everything good we have said about digital channels remains, but we need to ask ourselves whether the means with Country Email List the highest capacity to generate adv predisposition in potential customers are still cinema, events and magazines. The task of companies will therefore be to transfer these models within digital environments, moving from the logic of interruption to that of creating entertainment for users. Do you want to have dedicated consultancy for a Digital Marketing project capable of exploiting the most advanced strategies and tools?
Contact us, we will be able to provide you with the most appropriate advice for your needs. However, among the negative sides there is also the reduction in the average ROI of the campaigns, which over the last year has gone from 4.5 to 2 dollars for every dollar invested. The reason? It is to be found in the crowding and growing fragmentation of the means used by the public. Companies, in practice, must invest in many different platforms, with dispersion in terms of cost per campaign, especially on the analysis and personalization side of content.
You might be interested in: "The trends that describe the Social Media Marketing of the future" Transposition of models Everything good we have said about digital channels remains, but we need to ask ourselves whether the means with Country Email List the highest capacity to generate adv predisposition in potential customers are still cinema, events and magazines. The task of companies will therefore be to transfer these models within digital environments, moving from the logic of interruption to that of creating entertainment for users. Do you want to have dedicated consultancy for a Digital Marketing project capable of exploiting the most advanced strategies and tools?
Contact us, we will be able to provide you with the most appropriate advice for your needs. However, among the negative sides there is also the reduction in the average ROI of the campaigns, which over the last year has gone from 4.5 to 2 dollars for every dollar invested. The reason? It is to be found in the crowding and growing fragmentation of the means used by the public. Companies, in practice, must invest in many different platforms, with dispersion in terms of cost per campaign, especially on the analysis and personalization side of content.