Post by account_disabled on Feb 25, 2024 6:08:23 GMT 1
A question that every entrepreneur will have asked themselves at least once: why is it so important to use LinkedIn for a company , for company employees or, simply, for a professional? In the Italian B2B market this tool has not yet been absorbed in its most integral conception because, as we know, in our country new things are absorbed very calmly compared to other parts of the world. Social with increasingly powerful tools available to companies sales navigator What do the new tools of the social network most used by professionals allow you to do ? Meanwhile, it must be said that LinkedIn has gone from 50 to 450 million user profiles in the space of about ten years. And in recent times, Sales Navigator is starting to take hold: an interesting tool for those who need to profile and start interacting with new possible contacts for their business.
This is defined, in technical jargon, as "Social Selling" , i.e. a process of research and interaction with prospects , sharing information, data, updates and speaking directly with them. Find out how to improve your LinkedIn strategy in business marketing Why start a Social Selling strategy The Corporate Vision magazine, two years ago, clearly specified that 76% of buyers purchase only after seeing data, reports or presentations . The Macedonia WhatsApp Number List three fundamental pillars of Social Selling , especially on LinkedIn, are these: identifying the users to address ; ask questions or share information and give them attention to then, as a third step, establish trust offline. So how do you identify the right users? Sales Navigator allows you to filter the relevant buyer personas very well .
Filters such as seniority, company sector, professional relationship, qualification, function, type of company and inclusion in professional groups can also be added to the main parameters. Thanks to this very powerful tool, LinkedIn allows you to see, in the created list of target users, who has changed jobs in the last 90 days, who has published on LinkedIn and who has shared experiences with our profile, always within the last three months . A nice way to understand who is similar to our business and our interests. Thanks to Sales Navigator it is possible to set up a strategy to comment, advise, share and exploit all the possible information of our target contacts and start establishing relationships with them.
This is defined, in technical jargon, as "Social Selling" , i.e. a process of research and interaction with prospects , sharing information, data, updates and speaking directly with them. Find out how to improve your LinkedIn strategy in business marketing Why start a Social Selling strategy The Corporate Vision magazine, two years ago, clearly specified that 76% of buyers purchase only after seeing data, reports or presentations . The Macedonia WhatsApp Number List three fundamental pillars of Social Selling , especially on LinkedIn, are these: identifying the users to address ; ask questions or share information and give them attention to then, as a third step, establish trust offline. So how do you identify the right users? Sales Navigator allows you to filter the relevant buyer personas very well .
Filters such as seniority, company sector, professional relationship, qualification, function, type of company and inclusion in professional groups can also be added to the main parameters. Thanks to this very powerful tool, LinkedIn allows you to see, in the created list of target users, who has changed jobs in the last 90 days, who has published on LinkedIn and who has shared experiences with our profile, always within the last three months . A nice way to understand who is similar to our business and our interests. Thanks to Sales Navigator it is possible to set up a strategy to comment, advise, share and exploit all the possible information of our target contacts and start establishing relationships with them.